https://claireephgrave.journoportfolio.comRSS Feed for Claire EphgraveenSun, 05 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512044/uploads/1153a74d-1109-4d6e-86c9-3c3a150c8104.pdfSun, 05 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512044/uploads/1153a74d-1109-4d6e-86c9-3c3a150c8104.pdfhttps://www.homeinstead.co.uk/franchise/multiple-award-wins-at-the-home-care-awards-including-top-prize-for-team-support/The Home Care Awards is a special event celebrating excellence in the home care sector, so you can imagine how delighted we were to see Home Instead recognised in four categories. An annual celebration of home care, the awards ceremony praises the teams dedicated to ensuring people can live well at home, while recognising the innovation taking place within the sector. The winners were decided by a panel of judges who are key players within the home care sector, including Jane Townson, CEO of the...Sat, 04 Jul 2026 00:00:00 +0100https://www.homeinstead.co.uk/franchise/multiple-award-wins-at-the-home-care-awards-including-top-prize-for-team-support/https://www.homeinstead.co.uk/home-care-awards-success/It was a double success for Home Instead UK at the recent Home Care Awards, as we won the top prize for ‘Marketing Expertise’ and were highly commended for ‘Dementia Care Expertise’. A ceremony that celebrated the very best of our sector, the Home Care Awards recognises the innovation that keeps the industry strong and well-equipped to support people at home. The judges were impressed with our ‘Spot the Signs’ campaign. It’s all too common that families delay conversations about care until crisi...Sat, 04 Jul 2026 00:00:00 +0100https://www.homeinstead.co.uk/home-care-awards-success/https://homecareawards.com/wp-content/uploads/2026/05/HCA26_winners_B.pdfSat, 04 Jul 2026 00:00:00 +0100https://homecareawards.com/wp-content/uploads/2026/05/HCA26_winners_B.pdfhttps://www.homeinstead.co.uk/care-conversations/It’s natural for families to put off conversations about care, but addressing concerns early can help your loved one stay independent and comfortable for longer. Many people are worried about how their loved one will react or how to even begin the discussion.  The key is to approach the conversation with empathy, patience and a focus on their well being. By starting the care conversation early, you can explore options together. 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Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Sat, 04 Jul 2026 00:00:00 +0100https://www.journoportfolio.com/samplehttps://www.express.co.uk/life-style/health/2207709/disease-fear-nhs-priorityDementia is the national emergency we refuse to look in the eye. It now accounts for one in nine deaths, claiming 76,000 lives a year in the UK. Yet despite its scale, dementia continues to sit in the shadows of health policy – underfunded, misunderstood and deprioritised. As a leader in social care and someone supporting a close family member with dementia, I see first-hand the family stress and frustration this neglect creates. window.scriptsToLoad.push({url:'https://live.primis.tech/live/live...Wed, 20 May 2026 00:00:00 +0100https://www.express.co.uk/life-style/health/2207709/disease-fear-nhs-priorityhttps://www.express.co.uk/life-style/health/2207709/disease-fear-nhs-priorityDementia is the national emergency we refuse to look in the eye. It now accounts for one in nine deaths, claiming 76,000 lives a year in the UK. Yet despite its scale, dementia continues to sit in the shadows of health policy – underfunded, misunderstood and deprioritised. As a leader in social care and someone supporting a close family member with dementia, I see first-hand the family stress and frustration this neglect creates. window.scriptsToLoad.push({url:'https://live.primis.tech/live/live...Wed, 20 May 2026 00:00:00 +0100https://www.express.co.uk/life-style/health/2207709/disease-fear-nhs-priorityhttps://www.express.co.uk/life-style/health/2207709/disease-fear-nhs-priorityDementia is the national emergency we refuse to look in the eye. It now accounts for one in nine deaths, claiming 76,000 lives a year in the UK. Yet despite its scale, dementia continues to sit in the shadows of health policy – underfunded, misunderstood and deprioritised. As a leader in social care and someone supporting a close family member with dementia, I see first-hand the family stress and frustration this neglect creates. window.scriptsToLoad.push({url:'https://live.primis.tech/live/live...Wed, 20 May 2026 00:00:00 +0100https://www.express.co.uk/life-style/health/2207709/disease-fear-nhs-priorityhttps://www.homecareassociation.org.uk/resource/home-instead-lights-up-uk-landmarks-for-dementia-awareness.htmlBritain’s biggest health fear is no longer cancer, according to recent research. Around 31 per cent of family carers fear dementia, a 4 per cent increase from last year, while concerns around cancer dropped from 30 per cent to 21 per cent in the same amount of time, according to Home Instead. The at-home care provider surveyed 4,000 people, including 1,600 family carers, over the course of a year in a study tracking the country’s feelings around ageing and care.Almost two-thirds of those surveye...Sun, 22 Feb 2026 00:00:00 +0000https://www.homecareassociation.org.uk/resource/home-instead-lights-up-uk-landmarks-for-dementia-awareness.htmlhttps://www.independent.co.uk/news/uk/home-news/cancer-dementia-worst-health-conditions-b2925218.htmlBritain’s biggest health fear is no longer cancer, according to recent research. Around 31 per cent of family carers fear dementia, a 4 per cent increase from last year, while concerns around cancer dropped from 30 per cent to 21 per cent in the same amount of time, according to Home Instead. The at-home care provider surveyed 4,000 people, including 1,600 family carers, over the course of a year in a study tracking the country’s feelings around ageing and care.Almost two-thirds of those surveye...Sun, 22 Feb 2026 00:00:00 +0000https://www.independent.co.uk/news/uk/home-news/cancer-dementia-worst-health-conditions-b2925218.htmlhttps://www.telegraph.co.uk/news/2025/11/29/dementia-now-feared-more-than-cancer/Dementia has overtaken cancer as the UK’s most feared illness, research shows.Almost a third of adults (31 per cent) now say it is the disease they fear the most.For family carers, this has risen from 27 per cent in 12 months. At the same time, the fear of cancer has declined, down from 30 per cent to 21 per cent.The research, conducted by at-home care provider Home Instead, comes amid considerable progress in cancer research, and as dementia remains poorly understood....Sat, 29 Nov 2025 00:00:00 +0000https://www.telegraph.co.uk/news/2025/11/29/dementia-now-feared-more-than-cancer/https://www.liverpoolecho.co.uk/news/liverpool-news/im-20s-experienced-what-its-29696062I'm stood in what I believe to be a normal kitchen. To my right, and to the best of my knowledge, is a handful of multi-coloured cotton tea towels. Close to that pile is a white buttoned-down collared shirt draping from a sturdy wall. I think the shirt is tailored, short-sleeved and resting on a clothes hanger. However, I can’t be certain. I’m inside a specially adapted small truck, one reminiscent of a mobile library book van, parked steps away from the entrance of Home Instead in Prenton. Th...Sun, 11 Aug 2024 00:00:00 +0100https://www.liverpoolecho.co.uk/news/liverpool-news/im-20s-experienced-what-its-29696062https://www.thedrum.com/awards-case-study/home-instead-challenged-negative-stereotypes-about-aging-through-radio-and-socialThe campaign won in the Healthcare and Pharma category at The Drum Awards for Marketing EMEA 2023. PHD Manchester's ad campaign for Home InsteadThe campaign won in the Healthcare and Pharma category at The Drum Awards for Marketing EMEA 2023.To promote Home Instead’s in-home care as a favorable option for elderly individuals in the UK, it created the ’Purple Plaques – Celebrating Lives Lived Well’ campaign. The BriefThe objective was to empower families to support their aging relatives at h...Wed, 21 Jun 2023 00:00:00 +0100https://www.thedrum.com/awards-case-study/home-instead-challenged-negative-stereotypes-about-aging-through-radio-and-socialhttps://www.homecareinsight.co.uk/lorraine-kelly-promotes-home-instead-campaign-on-loose-women/TV’s Lorraine Kelly has appeared on Loose Women to talk about Home Instead’s Care Conversations campaign, a cause that urges people to discuss care options with loved ones. During the interview on the lunchtime chat show, Lorraine referred to Home Instead’s findings that 81% of people are reluctant to talk to ageing older loved ones about care, despite a third saying that they are concerned about their parents’ physical health. She triggered a discussion among the Loose Women panel about c...Wed, 18 May 2022 00:00:00 +0100https://www.homecareinsight.co.uk/lorraine-kelly-promotes-home-instead-campaign-on-loose-women/https://elitefranchisemagazine.co.uk/franchise/item/home-instead-senior-care-s-youcancare-wins-best-pr-campaign-awardHome Instead Senior Care scooped the Best PR Campaign award in the 2019 Franchise Marketing Awards for their campaign #youcancare which encouraged people to consider a career in care. The Awards have become one of the industry’s most highly coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees. Pip Wilkins, Chief Executive at the bfa, presented the award to the Home Instead team at the Nat...Fri, 18 Oct 2019 00:00:00 +0100https://elitefranchisemagazine.co.uk/franchise/item/home-instead-senior-care-s-youcancare-wins-best-pr-campaign-award